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Tips 2
Logo Designs:A few years ago, Schechter Group of New York found that consumers can more easily relate to trademarks & logos that use a character than those that are geometric abstracts. Of 900 consumers polled, Quaker Oats, KFC, Planters and NBC scored highest out of 22 national logos. U.S. Sprint, Infinity and Minolta scored the lowest. Interestingly, today it seems as if more companies are going for the abstract, simplified logo. Another survey showed that logos should be updated every 6 to 10 years. When updating, try and keep some elements of the original logo to avoid confusion.
In-Store Marketing:Information Resources, Inc. compared the sales of hot dogs when featured in various combos of marketing efforts. Sales increased; 34% by reducing price 15%; 439% with 15% price reduction AND a display; 185% with 15% price reduction AND an ad; 623% with 15% reduction PLUS ad, PLUS display. When planning your next ad campaign, try combining in-store signs and run ads (or direct mail). If doing a mailing (or ad) repeat ad on in-store posters. |
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