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Tip 3
Use a P.S.:The most read part of all direct mail is the P.S.... Restate your offer, offer a bonus gift, have a strong call to action. Give much thought to this one or two line sales message. It can make the difference between a mediocre and successful ad campaign. Edit and re-edit to reduce to as few words as possible. Use power words (coming up in our next Tip). |
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